Social platforms implement security measures to protect user accounts, and Meta (Facebook and Instagram) enforces some of the strictest policies. If a security event or suspicious activity is detected, Meta may automatically deauthorize linked third-party applications, requiring users to reconnect their accounts.
Similar policies are enforced by LinkedIn and Google My Business although it is less frequent.
Why Does This Happen?
The most common reasons for Meta forcing a relink include:
Logging into Facebook from a new region or browser – If you or a team member accesses the account from a different location, Facebook may flag it as a security risk.
Simultaneous logins from multiple locations – If you are logged in from one country and an offshore team member logs in from another, Facebook may enforce a security check.
Changing your Facebook password or username – When credentials are updated, Facebook automatically revokes access to third-party tools as a security measure.
Managing multiple Facebook Pages under one account – Posting similar or frequent content across several Pages linked to a single account can trigger security protocols.
How to Prevent This Issue
To minimize the likelihood of being unlinked:
Avoid simultaneous logins from different locations. Ensure that you or your team members log out before others access the account.
Use a VPN with a consistent IP address if remote teams need access.
Reduce duplicate content across multiple Pages to prevent automated flags.
What to Do Next
If your account has been unlinked, you will need to reauthorize Facebook or Instagram.
Login to Rejig.AI using your credentials.
Go to 'Settings' on the left and then click on 'Social Settings'.
Click on any green 'Connect' button, which will open a pop-up window. [Make sure you do not have pop-up blockers enabled].
Click the platform that was unliked and follow the steps to connect.